4 Subscription Box Insert Ideas

Discover how a simple insert can increase the perceived value of your subscription box, improve subscriber experience, and help you get in front of new audiences.

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Can a simple piece of cardstock really improve a subscriber’s experience and the perceived value of your subscription box? If it’s an insert and you do it well, it absolutely can. Adding an insert increases your box’s perceived value by as much as 25% at very little cost to you. 

Including an insert in your subscription box serves several purposes.  They’re the perfect way to share more information about your brand and make connections with subscribers by sharing the inspiration for the items you included in your box. An insert can provide extra instructions to answer any questions a subscriber might have about the box as well as encourage subscribers to consume the products. Every insert should also include a call to action. I’m going to go over each of these and share examples of subscription box owners who do inserts really well! Get ready to be inspired. 

Share information and inspiration with subscribers. 

An insert that includes information about you or your brand helps build and strengthen connections with your subscribers. 

Share the inspiration for the box. Why did you choose these particular items or theme? What do you want your subscribers to feel or experience as they use the items in the box? Get creative and have fun telling the story of your brand and that month’s box! 

@spotlightboxstore has a gorgeous foldover insert that really connects the subscriber to the mission of the box.  It features information about the black-owned businesses inside her box and so much more for her subscribers.

@gpigbox knows exactly how to speak their subscribers' language with their play on words and fun quirks.

Provide instructions and answer questions. 

You know what each item you carefully chose is and what it does. But… your subscribers may not. I love box inserts that list each item and how to use it. This type of insert is great for many types of boxes including self-care and DIY.  

Think about the questions subscribers may have about the items in the box and how to use them. Then simply make sure your insert answers those questions, like @LaurasKitchenTable's conversion chart. This helps eliminate unnecessary emails or subscriber frustration.

Encourage subscribers to consume the contents. 

These inserts from @luxelybeautybox and @rusticglittertx. do a great job of taking the guesswork out of the box for their subscribers.

Subscribers won’t have to guess what an item is or how to use it which makes them more likely to consume the box and be ready to receive the next one.  

If a subscriber doesn't know what an item is or what to do with it, it creates a barrier for consumption. And when box items aren't consumed, they start piling up, making a subscriber more likely to cancel their subscription.

Encourage subscribers to share with a call to action. 

Every box needs a call to action. This can be on its own insert, printed on the box, or included with another insert.

The best call to action is to share a picture on social media and tag you. This gets you in front of new audiences (and subscribers' friends are often future subscribers) and gives you valuable social proof to share with your own audience.  

You know how important it is to reach new audiences. So how can you incentivize your subscribers to share more?!? Feature them on your page, add a bonus item to their box, give a discount code for additional purchases, etc. Get creative!  

A few of my favorite call-to-action inserts are from @uniquely_you and @cheekymugs.

Learn more about Subscription Box Packaging Basics in my blog HERE.

Adding an insert to your subscription box increases the subscriber experience and the perceived value of the box at very little cost. You don't need to be a graphic designer to create one. Simply use the postcard template in Canva and get started! Keep your design on brand and don’t forget to include a QR Code that sends them directly to your site, too!

Download my Free Packaging Cheat Sheet!