5 Ways to Scale Your Subscription Box Business | Episode 26

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You’ve launched your subscription box. Since that time, you’ve grown alongside your subscription box business. You’ve developed systems and processes and have built a firm foundation on which your business can continue to grow. But now you want to do more than just continue to grow slowly - now you want to scale your subscription box business. 

In this episode, I’m sharing 5 things you need to do to take your subscription box business to the next level - to scale your box. 

1. Develop a multi-channel marketing plan.
• In order to keep growing, you need to get in front of more people. 
• Expand to additional social media channels - meet your people where they are.  
2. Optimize your inventory. 
• Work on a plan to get the most out of your inventory - make it work for you, not against you. 
• Leverage your buying power and negotiate the best deals with your vendors, including things like payment terms and shipping discounts. 
3. Streamline fulfillment. 
• Consider whether a fulfillment center is right for your business. 
• Design a process - and space to support that process - that allows you to be as efficient as possible on packing days. 
4. Improve retention strategies. 
• Don’t get so concerned about gaining new subscribers that you neglect the ones you already have! 
• Identify one team member to focus on customer service and retention. 
• Know your numbers - aim for a retention rate of at least 90%.
5. Create raving fans! 
• Word of mouth is an important part of growing your business! 
• Engage with your subscribers in post comments and during LIVES. 
• Surprise and delight your subscribers. Text “SURPRISE” to me at 940-204-0023 to get my FREE resource “10 Ways to Surprise and Delight Your Customers.” 

Prepare for the next step in your subscription box journey by planning for growth and putting strategies and processes into place that will allow you to scale!

Join me for this episode as I share five things you can do to scale your subscription box business and take it to the next level.