The Hottest Topic of the Year - Never Stop Audience Building | EP 50

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“You can’t just put it out there and expect it to work.” - Pam Rogers 

This is a special episode. It’s our 50th episode and we’re celebrating reaching and passing 80,000 downloads! Thank you to all of you who’ve listened and shared - and special thanks for all your 5 Star Reviews! It means so much to me! 

I compiled the top ten episodes for the year and found something interesting. All ten of them had a common theme - audience building. 

Each of the top ten episodes - and so many others - shows us just how important audience building is. You can’t start your subscription box without an audience. And you can’t grow your subscription box business without continually growing your audience. 

On today’s episode, I revisit these top ten episodes and review 5 ways my guests built their audiences. 

1. Episode 3 - The Riches are in the Niches: Anne went specific when she created a subscription box for women dentists. She knew her ideal customer because she was her ideal customer. 
2. Episode 14 - 4 Ways to Build Your Audience: Tiffany ran a giveaway, posted on social media consistently, made connections, and partnered with an influencer to build her audience. 
3. Episode 31 - From an Audience of Zero to 100 Subscribers in 60 Days: Claudia posted consistently on Facebook and Instagram, created IG reels and stories, and added an early bird bonus. 
4. Episode 33 - Small Audience, No Problem! How Amanda Built 100+ Subscribers from an Audience of 600: Amanda went very specific and served her audience before she sold. 
5. Episode 38 - From Nurse Practitioner to Subscription Box Owner: Pam set up social media accounts, followed colleagues, and did some very creative in-person marketing when she attended a conference. 

Join me for this special episode as I revisit these top ten episodes and these wonderful subscription box owners. Each of these women shared her inspiring subscription box journey with us. Each of them also shared actionable tips and strategies - things they did to grow their audiences which in turn helped them grow their businesses. 

Important Links: 

Links to Top-Ten episodes: 

1. Episode 3 - The Riches are in the Niches - How one LYB Member Hit $10K Monthly with Her Subscription Box Business 
2. Episode 5 - Who Will Buy My Box and How Do I Find Them? - Subscription Box Strategies with Damon Oates
3. Episode 7 - Get Started Right Away with Fast and Messy Action
4. Episode 9 - Why am I Scared to Show Up Live? | Build an Audience for Your Subscription Box
5. Episode 14 - 4 Ways to Build Your Audience with Tiffany LeBaron
6. Episode 39 - Launch Tips with The Lettering Box
7. Episode 38 - From Nurse Practitioner to Subscription Box Owner
8. Episode 31 - From an Audience of Zero to 100 Subscribers in 60 Days
9. Episode 33 - Small Audience, No Problem! How Amanda Built 100+ Subscribers from an Audience of 600
10. Episode 42 - Consistency Pays Off with Jamie Shahan of CRNA Swag